RCASD Onboarding

RCASD Onboarding

Tagline
Ensuring a smooth experience from acceptance through enrollment and the first day of classes for incoming RCA students
Topic
Education
Student Experience
Internal Improvement
Team
Xinyue Ruan, Seonhyo Kim, Angelica Nesi, Nattanun Sainont, Chi Hu, Yinong Xin
My Roles
Project Lead, Manager, Researcher, Prototyper, Rabble-Rouser, Partner Relationship Manager
Solution overview
Interventions + improvements to the workflow: 1. An interactive registration timeline for ensuring better transparency in processing documents, 2. Slack channel connecting incoming students with each other 3. Student buddy system with 2nd year mentors 4. Open events dashboard for participating in the course before arrival 5. A studio in a box toolkit to keep a piece of the RCA at home, even when remotely
Partner
Royal College of Art (self-initiated)
Initial Brief
HMW improve the experience of incoming students during a global pandemic?
Timeframe:
1 month sprint, Summer 2020
Methods & Tools
Journey Mapping
Benchmarking
User Interviews
Quantitative Analysis
Stakeholder Mapping
Affinity Mapping
Coding & Theming
Stakeholder Interviews
Co-creation Workshops
Service Prototyping
Service Blueprinting

Project goals

1️⃣
Researching, optimizing and prototyping a new onboarding experience for incoming students at the Royal College of Art within the context of a global pandemic
2️⃣
Improving communications between faculty, staff and students, coordinating work within different departments in the school

The problem:

There’s a peak of happiness when getting accepted to the RCA, but it rapidly turns into anxiety due to a lack of feedback/communication from the school
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Little guidance as to what needs to be done before arrival
Little guidance as to what needs to be done before arrival
Lack of transparency & communications during onboarding
Lack of transparency & communications during onboarding
Peers often fill out the information gap left by administration, but COVID prevented in person interactions
Peers often fill out the information gap left by administration, but COVID prevented in person interactions
 

Approach overview:

4 week self-initiated sprint overview; each week one stage
4 week self-initiated sprint overview; each week one stage
Coding and theming interviews
Coding and theming interviews
Benchmarking the journey with other schools
Benchmarking the journey with other schools
Interviewing incoming students, alumni, external students to understand painpoints, and benchmarking to compare with other schools
Stakeholder mapping
Stakeholder mapping
Engaging stakeholders & front line staff at the school to understand issues + opportunities in the backend
Student co-creation
Student co-creation
Co-creating + prototyping with incoming students, experimenting with small solutions
Implementing & sharing learnings with stakeholders once sprint was finished
 

A-ha moment

RCA Goals
RCA Goals
RCA properties
RCA properties
💡
The strength of the RCA community overcomes challenges set by institutional inadequacy
  • Need for new ways of engaging current student remotely with incoming students, earlier on in the process
  • Back end fixes need to be done urgently, but administration was not aware of issues
  • Historically the RCA has always been a mess, and it is perceived as fuel for creativity. A balance must be kept.

Solution overview

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Enrollment timeline

Linear, single source of truth for students in the registration process
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Incoming Student Slack channel

Connecting incoming students with each other before the term begins
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Buddy System

Second year mentor to provide confidence, matched according to common interests
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Events dashboard

Enabling incoming students to participate in SD related events before arrival
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Studio in a box toolkit

Have a piece of the RCA even at home, post it up to your wall
 

Prototypes & Feedback

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Enrollment timeline

User favorite, I.T. nightmare
New approach in communications implemented.
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Slack Channel & Events dash

Slack accidentally implemented. Oops.
Events now shared with incoming students via email
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Buddy system

Mixed feedback,
1 year later abandoned, replaced
I’m very good at spreadsheets now
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Studio in a box toolkit

No budget, was a gimmick anyway
Other programmes got inspired and sent notebooks

Further Learnings & Reflections

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A Trojan Horse within the RCA

  • Massive impact
  • Admin + IT were unaware of extent of issues
  • Encouraged culture of asking for feedback within admins
  • Prototypes encouraged a sense of belonging & possibility in incoming students
 
 

In depth presentation

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Quote from ART AND DESIGN 100 Years at the Royal College of Art
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